Privacy Policy

Purple Dog Technologies (Pty) Ltd
Effective Date: January 2016 | Last Updated: January 2026

1. Introduction

Purple Dog Technologies (Pty) Ltd ("Purple Dog", "we", "us", or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.purpledog.co.za or engage our services.

We are based in Kloof, KwaZulu-Natal, South Africa, and comply with the Protection of Personal Information Act 4 of 2013 ("POPIA") and other applicable data protection laws.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information when you interact with us:

• Name and surname
• Email address
• Telephone number
• Business name and address
• Billing and payment information
• Any other information you voluntarily provide to us

2.2 Technical Information

When you visit our website, we may automatically collect:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent on our website
• Referring website addresses

3. How We Use Your Information

We use your personal information for the following purposes:

• To provide our web development, mobile app development, AI integration, and hosting services
• To communicate with you regarding projects, support, and enquiries
• To process payments and manage billing
• To send you relevant updates about our services (with your consent)
• To improve our website and services
• To comply with legal obligations
• To protect our legitimate business interests

4. Legal Basis for Processing (POPIA Compliance)

Under POPIA, we process your personal information based on one or more of the following grounds:

• Your consent
• Performance of a contract with you
• Compliance with a legal obligation
• Protection of your legitimate interests or those of a third party
• Pursuit of our legitimate interests, provided this does not prejudice your rights

5. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Service providers who assist us in operating our business (e.g., hosting providers, payment processors)
• Professional advisors such as lawyers and accountants
• Government authorities when required by law

All third parties are contractually bound to protect your information and use it only for the purposes specified.

6. International Data Transfers

As we serve clients in South Africa, Hong Kong, Australia, and the United Kingdom, your personal information may be transferred to and processed in countries outside South Africa. We ensure that such transfers comply with POPIA requirements by implementing appropriate safeguards.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

8. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected.

9. Your Rights Under POPIA

You have the following rights regarding your personal information:

• Right to access: Request confirmation of whether we hold your personal information
• Right to correction: Request correction of inaccurate or incomplete personal information
• Right to deletion: Request deletion of your personal information in certain circumstances
• Right to object: Object to the processing of your personal information
• Right to withdraw consent: Withdraw your consent at any time
• Right to lodge a complaint: Lodge a complaint with the Information Regulator

10. Cookies and Similar Technologies

Our website may use cookies and similar technologies to enhance your browsing experience. You can control cookies through your browser settings.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites.

12. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We encourage you to review this Privacy Policy periodically.

14. Contact Information

If you have any questions about this Privacy Policy, please contact us at:

You may also contact the Information Regulator of South Africa:
Website: www.justice.gov.za/inforeg